Kiwi Finance

Coverage

36 Romanian cities

Year of establishment

2003

Number of clients

Over 100,000

About the Company

Kiwi Finance is one of the most important players on the Romanian financial market. With more than 20 years of experience and a 10% market share in new loan production, it has long held the position of market leader. During its operation, it has brokered loans for hundreds of thousands of clients and cooperates with more than 10 distribution partners across Romania.
In 2025, the company's revenues in the area of mortgage financing exceeded €11 million. Kiwi Finance is also a founding member of the Romanian Association of Credit Brokers and a symbol of stability, trust, and professionalism in the field of financial consulting.
Since June 2025, the entire company has been part of the Partners financial group, which acquired a 100% stake in Romania's largest mortgage broker and expanded its distribution network by more than 320 professional advisors.

Real mortgage experts

We are the leader in the Romanian mortgage advisory market. Our specialists have already helped hundreds of thousands of clients find the ideal solution.

A network of experts across the country

We work with more than 300 experienced advisors in 36 cities. This means we are always close by.

More than 20 years of trust and stability

We have over two decades of experience behind us. We have maintained our leading position in the market for a long time and are building trust step by step.

Part of the international Partners group

Since 2025, we have been a member of the strong Partners financial group. We combine local know-how with innovations and technologies of the future.

Financial Indicators

	2023	2024
Volume of brokered loans (EUR million)	348	398
Revenues (EUR million)	8,0	9,7
Year-on-year revenue growth	-6 %	+21 %
Contracts (thousands)	7,2	7,9
Profit (EUR million)	0,8	0,9

Personalities

Anca Bidian

Founder and CEO of Kiwi Finance

Anca Bidian is the founder and CEO of Kiwi Finance, which she established in 2003 after returning from Canada, where she worked in the IT sector. Under her leadership, the company has become the largest mortgage broker in Romania. She is a respected figure in Romanian business and has received several awards, including being named one of the 100 most influential women in Romanian business. In managing the company, she emphasizes internal motivation, fair play, courage, and passion for business.

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